CPG suppliers can grow shipments and still lose margin after retail deductions, chargebacks, returns, shortages, and allowances. Here’s why collected revenue matters more than gross sales.

When supplier teams receive a purchase order, they often feel a quick sense of relief. The order is confirmed, the product is on its way, and the retailer has agreed. But when the payment arrives, it falls short.

Returns aren’t just a retailer's problem anymore. They’re a supplier profit problem. And January is when you feel it.