Holiday promotions should lift velocity and win new households. Too often, they lift deductions  instead. The difference usually isn’t intent—it’s structure. When limited-time offers (LTOs)  aren’t framed cleanly, co-operative advertising (co-op) , market development funds (MDF) , and scan allowances  can boomerang months later as retail chargebacks  and post-audit recovery  headaches. Let’s keep your promo dollars working for  you—not against you. What’s really at stake Marg

Peak season doesn’t just raise parcel costs—it raises the odds of shortage deductions, OTIF chargebacks, and messy post-audit “proof of delivery” debates.

Tariffs don’t just raise your landed cost—they ripple through price files, POs, and freight plans. That’s where deductions sneak in.