Tariffs don’t usually show up in your P&L as a neat little line item labeled “Tariffs.” They show up sideways. They show up as cost creep, then promo pressure, then markdown funding, then returns, then deductions. By the time the dust settles, everyone’s arguing about why the margin missed… and no one can point to a single smoking gun.

Tariffs don’t just tweak your landed cost. They scramble forecasts, force pricing decisions you can’t take back, and turn “we’ll sort it out later” into real margin pain—fast. In this KUAF Ozarks at Large interview, HRG President Boyd Evert breaks down what the latest tariff ruling means on the ground for retail suppliers.

Tariffs don’t just change costs. They change deductions. Because the moment your costs move, you’re in a race between reality and the retailer’s system.