The rollback ended weeks ago. The shelf price is back to normal, promotional reports are done, and your sales team is already focused on the next event. Still, deductions keep coming in. At first, these might seem like normal timing delays. Retailer activity often does not match up exactly with a supplier’s schedule, so some lag is normal. If rollback deductions keep coming after the expected settlement period, it could mean something is still unresolved.

Drug store promotions can look simple on the planning calendar. The buyer agreement is approved. The ad event is scheduled. The endcap is planned. The temporary price reduction is set. The supplier accrues the allowance and expects the math to work. Then the deductions arrive. That’s when the clean promotional plan starts to look a lot more complicated. For suppliers selling to CVS, Walgreens, and similar drug retailers, promotional deductions can be hard to reconcile because