Retail discounts can drive sales. But are you keeping the revenue you've earned?
Everyone loves a good deal. Whether it's a Black Friday promotion, a temporary price reduction, or a special offer, discounts influence how consumers shop and what they buy.
For CPG suppliers, those promotions can be valuable tools for increasing volume, attracting new customers, and strengthening retail relationships.
But there's another side to the story.
Behind every successful promotion i
